Project Profile: The 102 on Broadway - Luxury Apartments Located in De Pere, WI

Project Profile: The 102 on Broadway - Luxury Apartments Located in De Pere, WI

POSTED ON in Wisconsin

The 102 on Broadway Near Completion in June

The 102 on Broadway Near Completion in June 

If you’ve driven down Broadway Street in De Pere, Wisconsin lately, or if you’ve gone over the Claude Allouez bridge towards the city’s east side, you’ve likely noticed something changing downtown.

A new building has risen alongside historic structures, and the newcomer towers a bit higher than its neighbors. This is The 102 on Broadway development, a luxury apartment complex with retail/office space set to open to tenants in July of 2017.

Those who’ve taken a closer look may have noticed yellow Pella stickers on all the windows at the construction site. Pella Windows and Doors of Wisconsin is proud to be playing a part in this project. We spoke with the developer, architect, and the local builder for The 102 on Broadway to find out more about this story and what people can expect.

Rising from the Ashes

Longtime De Pere residents may remember Radant’s Variety Store on Broadway, which operated at the site of the new apartments for decades. Unfortunately, the building burned to the ground in 1990, and the city turned the location into a small green space with a gazebo that was rarely used.

City officials wanted to make better use of the valuable real estate and knew it was a way to continue revitalizing De Pere’s downtown on the east side. Partners Jason Tadych of Tadych Investment Partners, Rich Starry of Starry Realty, and architect Paul De Leeuw of studio de le:u won the opportunity to develop the site. Best Built, Inc. of Ashwaubenon is the general contractor on the project.

Early construction at The 102 on Broadway

Early construction at The 102 on Broadway

Tadych says The 102 on Broadway will fill a niche in downtown De Pere while meeting a need for certain residents of the city.

“There had not been a new apartment complex in downtown East De Pere for 20 or 25 years,” Tadych says. “Looking at trends happening in Wisconsin and nationwide, we’re seeing demand for upscale urban living options.”

Tadych adds that demand was sufficient enough to support a five-story building with 29 luxury units of various sizes.

Jason Brunhoefer, project manager from Best Built, says construction of the new apartments was not without its challenges. For one thing, it was a large development that needed to be built in a relatively small space.

“We were on a corner in downtown, so the logistics of getting the street shut down and finding areas to place materials became a concern,” he says.“

However, Brunhoefer says he knew Best Built was up for the challenge.

“We brought a lot of experience to the table as a home builder, and with the building being built out of wood, it fit into our scope of work,” he explains. “The project has turned out very well with a completion date about a month earlier than planned.”

An Architectural Vision with Stunning Views

Paul De Leeuw’s ideas for designing The 102 on Broadway development included an effort to preserve the historic look of De Pere’s charming downtown area.

“If you look at the Broadway-facing façade of the building, there are some elements that relate to the historic scale of the city,” he says. “Then there are other elements that take advantage of all the amazing views around the project.”

Those views play a big role in the appeal of these apartments. Tadych describes them as “staggering.”

“Views from floors four and five and even parts of the third floor are very compelling from all directions,” he adds.Rendering of the completed The 102 on Broadway Project

Rendering of the completed The 102 on Broadway Project

From the southwest corner of the building, you can see St. Norbert College as well as the bridge, De Pere’s Fox River locks, and the dam. Looking northwest there’s a view of the Brown County Fairgrounds and Lambeau field. Other units provide a look over the surrounding De Pere community.

Of course, beautiful views need to come with beautiful windows, and that’s where Pella Windows and Doors of Wisconsin came in. The 102 on Broadway features Pella’s Impervia® line of fiberglass windows. De Leeuw says this was an ideal choice because it complemented their plans for the project.

“The Impervia line allowed us to have smaller sightlines due to the framework, so we could maximize the views.” De Leeuw explains.

Pella Windows and Doors of Wisconsin Commercial Sales Consultant, Rob Coleman, says the Impervia windows were used in unique ways on the project. 

“We used a combination of applied grilles to achieve the look of individual windows,” Coleman said.  

De Leeuw also liked how the Impervia line featured a sophisticated dark bronze exterior trim option.

“We really wanted a style that was transitional in that it would be both a little bit historic as well as contemporary,” he says. “Impervia is a popular option that works for achieving either aesthetic.”

Moving Towards Move-in Day

Tadych says he considered potential tenants carefully when planning the development. He sees The 102 on Broadway as an opportunity for Baby Boomers, especially those already residing in De Pere, to move into a more convenient home.

“People like living in East De Pere, but they may also be looking to downsize their economic footprints,” Tadych says. “They want to stay in the area, but they don’t want to continue taking care of property.”

Among the local attractions, there will be easy access to Voyager Park and the Fox River Trail. Plus, residents can take advantage of nearby bars and restaurants, boutiques, and other unique small businesses in the area.

When the first tenants move in to the luxury apartments this summer, they’ll find floor plans designed for modern living, and De Leeuw says he didn’t want units with cookie cutter layouts.

“Primarily, we wanted to create some diversity in the units,” he says. “But, in every unit we wanted contemporary floor plans in terms of how people would live in them. There’s plenty of open space including the living areas, kitchens, and bedrooms, which can accommodate a king-sized bed.”

Sample layout of a two-bedroom floorplan

Sample layout of a two-bedroom floorplan

Besides residential space, there’s also an area on the ground floor for office or retail use. Tadych and De Leeuw will be using part of that space for themselves, but they’re also looking for business tenants. Tadych says there is 1,600 square feet of space on the corner of Broadway and George with “impressive glass lines” that would be an excellent spot for a café or small shop. There has been plenty of interest in the space, but no announcement yet.

Rent for residential units will be between $1,025 and $2,950 a month and there may still be units available. Visit to submit an inquiry. Stay up to date on the project by liking 102 on Broadway’s Facebook page.

“It’s really exciting to bring this project downtown,” De Leeuw says. “It creates a lot of diversity in terms of bringing in some unique businesses as well as an option for living here that hasn’t existed before.”

Why Partner with Pella Windows and Doors of Wisconsin?

It’s always a pleasure to have the opportunity to work with Wisconsin builders, architects, and developers with exceptional skills and vision. We enjoy seeing communities around our state get new life thanks to projects like this. It also makes us proud to know our partners enjoy working with us.

Tadych says the team at Pella Windows and Doors of Wisconsin has been “fantastic and super responsive.”

knowledge as well as a plan for delivery and installation. “It’s been very smooth,” he adds.

Brunhoefer and the team from Best Built had similar sentiments about working with us.

“(Pella’s) design team worked to make sure all the window sizes would fit the architect’s design,” he says adding that the project is a solid addition to De Pere. “The owner and the city will have a new cornerstone in the downtown.”

We’d love the chance to work with your company on an upcoming commercial or residential project. Contact us today to find out more about how we can help and check our website to explore wood, vinyl, aluminum-clad, and fiberglass window options.

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